eBay’s acquisition of Depop officially went through on Thursday, with eBay paying Etsy $1.4 billion. Vital for sellers to know: eBay vowed to operate the UK company as a complementary business and retain the Depop brand, platform, customer experience, and culture.
“By combining Depop’s category leadership with eBay’s global scale and capabilities — including shipping, personalization, compliance, and trusted services — we will enhance the buyer and seller experience and accelerate growth,” eBay said in its July 30, 2026 announcement.
eBay called Depop a “consumer to consumer fashion marketplace with a highly-engaged Gen Z and Millennial customer base” in its announcement on July 30th and wrote:
“The acquisition builds on eBay’s continued momentum in fashion, a more than $10 billion annual GMV category for the company. With millions of users buying and selling fashion items, Depop has built one of the most vibrant and fastest-growing communities in fashion resale and cultivated a distinct, community-driven platform rooted in discovery, creativity, and peer-to-peer connection. Its highly engaged customer base and accessibly priced fashion inventory make Depop a natural complement to eBay’s leading proposition in C2C commerce. eBay intends to support Depop’s continued growth while preserving the elements that make the marketplace unique to accelerate the future of circular fashion.”
Etsy had acquired Depop in 2022 for $1.625 billion and installed longtime Etsy executive Kruti Patel Goyal as Depop CEO. Her bio on Etsy includes the following about her time running Depop:
“During her tenure, she strengthened Depop’s core marketplace proposition and prioritized product development and marketing strategies that differentiated the company in the growing secondhand market. Together, these initiatives accelerated gross merchandise sales and established Depop as the fastest-growing online apparel resale marketplace in the United States.”
Goyal moved back from Depop to become President of Etsy in December 2024 and changed roles again this year, replacing former Etsy CEO Josh Silverman on January 1, 2026.
Etsy said eBay paid approximately $1.4 billion in cash for Depop, “reflecting the purchase price of $1.2 billion plus $200 million of net purchase price adjustments and interest. The net cash proceeds are further subject to certain post-closing adjustments.” It referred to its previous statement about how it planned to utilize the proceeds, “which included plans to accelerate its share repurchase program.”
Etsy’s Goyal was quoted in Thursday’s press release:
“We are excited for what’s next for both Etsy and Depop. This transaction allows us to move forward with a clear focus on building the best marketplace for Etsy’s buyers and sellers, and is a strong outcome for our shareholders. We’re proud of what the Depop team has built – a truly differentiated brand with a passionate community – and we wish them continued success as part of eBay.”
Meanwhile, Depop CEO Peter Semple posted on LinkedIn on Thursday:
“Today marks the beginning of an incredible new chapter for Depop. Joining eBay means we can move even faster toward a future where resale is the natural way to shop for fashion, while continuing to build on what makes the Depop community and experience so special.
“I’m exceptionally proud of what our team has built, grateful to everyone who’s been part of our journey so far – including our colleagues at Etsy.
“I’m very, very excited for what we’ll achieve together next.”
eBay and Etsy will both release their respective second-quarter earnings after the market closes on Wednesday. eBay will hold its Q2 earnings call on Wednesday, while Etsy will hold off until Thursday morning to make its presentation to analysts.
eBay CEO Jamie Iannone said in Thursday’s announcement that his goal was to preserve the Depop brand, community, and product experience while exploring synergies with eBay that could “supercharge our combined growth potential.”
For sellers on both platforms – eBay and its brand new subsidiary Depop – the changes eBay chooses to make to create synergies could impact them greatly, though it’s too soon to know if it may boost their reach and sales or potentially add challenges.
So how long before eBay takes a cut of sellers’ $hipping cost on Depop as eBay does with respect to eBay sellers? Depop already has the equivalent of promoted listings, which as an occasional seller on Depop I’ve avoided. I wonder if eBay will make offers by buyers to sellers on Depop mandatory once accepted by the seller; one frequent complaint by some Depop sellers is when they accept a buyers’ offer only to have the buyer then not close the deal. I’m actually ok with the current optional nature of buyer offers when accepted by sellers, as I think it cuts down on returns for buyers remorse.
Being a stock trader as well as a 30 year veteran as an Ebay seller and a six year veteran as an Amazon worker why does anybody believe what is reported to shareholders, because they are full of lies in order to keep the stack pumped up. With regards to Ebay, Ebay doesn’t know anything about anything and claims it knows everything about everything. It ruined its coin category people who used to buy and sell and trade there no longer buy or sell or trade. It has literally destroyed its card category and as far as Depop, what an insult to Ebay sellers to tell them if they go to Depop they don’t have to pay fees, but if they sell on eBay, they do. Ebay wouldn’t know how to treat a good seller if it’s life dependent on it and its life does. It and as far as Depop, what an insult to Ebay sellers to tell them if they go to Depop they don’t have to pay fees, but if they sell on eBay, they do. Ebay wouldn’t know how to treat a good seller if it’s life dependent on it and it’s life does. It has literally now entered the zone of irrelevance. To hear it be said Ebay as a destination for nobody. Nobody wakes up and says let’s go shopping on eBay. The fact that Ebay shareholders continue to pay their CEOs for destroying that company is such a Ludacris and ridiculous thing of Wall Street. Ebay stands for nothing means nothing knows nothing and is not a good marketplace any longer.
The fact that shareholders continued to believe anything out of Ebay’s mouth is amazing to me. I am a stock trader, longtime 30 year, Ebay, veteran seller and an Amazon worker of six years. Ebay is aThe fact that shareholders continued to believe anything out of Ebay‘s mouth is amazing to me. I am a stock trader, longtime 30 year Ebay, veteran seller and an Amazon worker of six years. Ebay is irrelevant. It knows nothing about anything including how to run its own marketplace. It blew out its coins category when it decided to shift from the hobby to the guild in Wall Street, it destroyed its trading card category by handing it over to the professionals as well. These are hobbies, Ebay that’s what brings people there. We have expert sales auctions, as well as places we don’t need you. You were supposed to be for the hobbies not for the Wall Street professionals. But go ahead you’ve driven out the hobbies in coins and trading cards and as far as clothing, which I also sell, I wouldn’t sell on Depop if you paid me all the money in the world and I’ve recently diverted all of my clothing off of eBay. I would sooner use Vinted Poshmark or any other source rather than Ebay because Ebay will screw the pooch every time that it’s method to its Madness. The fact that Wall Street continues to support them means they support profit and loss delusions. I wouldn’t buy Ebay stock. If you paid me all the money in the world I would not support this company. The damage it has done to its brand is irreversible and it’s only a matter of time before it ceases to exist at all. It’s already not relevant. Nobody wakes up in the morning and thinks I have to do shopping. I need to buy a gift and things to go to Ebay any longer. The greet of this company is immense and I for one will be glad when something actually comes to replace it and it’s not gonna be Amazon. Amazon is committing the same mistake that Ebay did so long ago when Donohoe decided to call all of its sellers trailer Park, trash and flea market trash. As I see it now, Amazon is running the same problems, greed, greed, and greed, and it is already seen a huge fallout, becoming the employer of last choice for IT as well as warehouse workers as well as a huge fallout with customer service due to all sorts of problems with delivery delays and packages never showing up. E-commerce has got to do better than this. If we’re all just meant to be taken as hostage by these companies then maybe we should start doing business locally and forget e-commerce altogether.